How We Increased Google Business Profile Visibility for DaCapo Coffee: A Complete Case Study

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How We Increased Google Business Profile Visibility for DaCapo Coffee: A Complete Case Study

Introduction

When DaCapo Coffee approached us, they were struggling with visibility in local search results. Despite having a strong physical location in Toledo, potential customers weren't finding them on Google. Within three months of implementing our AI-powered Google Business Profile optimization strategy, they saw a dramatic increase in customer inquiries and foot traffic.

This case study breaks down exactly what we did, the metrics we tracked, and the results they achieved.

The Challenge

DaCapo Coffee faced a common problem for local businesses:

  • Low Google Business Profile visibility in local search results

  • Minimal customer reviews 


  • Inconsistent posting on their GBP profile

  • Outdated photos and incomplete business information

  • No strategic content calendar for regular engagement

They wanted to attract more customers through Google search but didn't have the time or expertise to manage their online presence effectively.

Our Strategy: AI-Powered GBP Optimization

We implemented a comprehensive approach combining manual expertise with AI-powered content creation:

1. Profile Optimization

  • Completed all business information fields with accurate, keyword-rich descriptions

  • Optimized business category and attributes

  • Added high-quality hero images to the Photos section

  • Ensured NAP (Name, Address, Phone) consistency across all platforms

2. AI-Generated Content Calendar

  • Created a consistent posting schedule using AI tools

  • Generated 3-4 engaging posts per month featuring:

    • New menu items and seasonal specials

    • Behind-the-scenes coffee preparation content

    • Customer testimonials and local community involvement

    • Event announcements and promotions

3. Review Generation Strategy

  • Implemented a systematic process to encourage customer reviews

  • Responded professionally to all reviews (positive and negative)

  • Used customer feedback to improve service and operations

4. Photo Enhancement

  • Added professional product photography

  • Created AI-enhanced lifestyle images showing the coffee experience

  • Uploaded before/after transformation photos of the space

  • Optimized all images with descriptive alt text

Results: Metrics That Matter

After three months of consistent implementation:

  • Review Count: Increased from 3 to 20+ reviews

  • Average Rating: Maintained 4.8/5 stars

  • GBP Post Engagement: 150+ monthly interactions (likes, shares, clicks)

  • Customer Inquiries: 35% increase in phone calls and website visits from Google

  • Local Search Visibility: Ranked in top 3 for "coffee near me" and "best coffee in Toledo"

  • Customer Acquisition: Estimated 12-15 new customers per month from GBP alone

Key Takeaways

What Worked:

  • Consistency is everything—regular posting signals to Google that the business is active

  • AI-generated content, when quality-checked, saves time while maintaining engagement

  • Customer reviews are the #1 ranking factor for local search

  • Professional photography dramatically increases click-through rates

The AI Advantage:

  • We used AI to generate post ideas and initial content, then refined each piece for accuracy and brand voice

  • This allowed DaCapo to maintain a professional presence without hiring a full-time social media manager

  • Cost-effective solution that scales as the business grows

How This Applies to Your Business

If you're a local business owner in Toledo or beyond, DaCapo Coffee's success is replicable. Whether you run a restaurant, law firm, home improvement company, or landscaping service, the same principles apply:

  1. Optimize your Google Business Profile completely

  2. Post consistently (3-4 times per month minimum)

  3. Encourage and respond to customer reviews

  4. Use professional photography

  5. Leverage AI to scale your content creation

Ready to Replicate This Success?

DaCapo Coffee went from invisible in local search to a top-ranked business in their category. Your business can too.

Contact us today for a free Google Business Profile audit and discover exactly what's holding your business back from local search success.

Easy Street Social specializes in AI-powered marketing for local businesses. We help restaurants, attorneys, contractors, and landscapers dominate their local search results and attract more customers through Google Business Profile optimization, social media marketing, and SEO.

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