AI Marketing Blog | Toledo Ohio | Easy Street Social

  5 Steps to Dominate Local Search for Attorneys: Complete Guide Introduction For attorneys, local search visibility is everything. When someone searches "personal injury lawyer near me" or "family law attorney in Toledo," you want YOUR firm to appear at the top of Google's local results. The challenge? Most law firms don't understand how Google's local search algorithm works. They're losing potential clients to competitors who do. In this guide, we'll walk through the exact 5-step system we use to help law firms dominate their local search results and attract high-quality client leads. Why Local Search Matters for Law Firms Before we dive into the steps, understand this: 70% of legal searches are local . People searching for attorneys want someone nearby they can meet with in person. If you're not showing up in the local "3-pack" (the three results that appear at the top of Google Maps), you're losing cases to your competitors....

  How We Increased Google Business Profile Visibility for DaCapo Coffee: A Complete Case Study Introduction When DaCapo Coffee approached us, they were struggling with visibility in local search results. Despite having a strong physical location in Toledo, potential customers weren't finding them on Google. Within three months of implementing our AI-powered Google Business Profile optimization strategy, they saw a dramatic increase in customer inquiries and foot traffic. This case study breaks down exactly what we did, the metrics we tracked, and the results they achieved. The Challenge DaCapo Coffee faced a common problem for local businesses: Low Google Business Profile visibility in local search results Minimal customer reviews   Inconsistent posting on their GBP profile Outdated photos and incomplete business information No strategic content calendar for regular engagement They wanted to attract more customers through Google search but didn't have the time or expertis...